Free Online Marketing Tools

This page collects useful free tools for digital marketing: performance testing, structured data validation, keyword research, email marketing, social media and analytics. Click any link below to open the tool in a new tab.

Performance & Technical SEO

Google PageSpeed Insights https://pagespeed.web.dev/
Analyze page load speed and get recommendations for improving performance on mobile and desktop.
Schema Markup Validator https://validator.schema.org/
Validate your structured data (schema.org) to help search engines understand your content.
Google Mobile-Friendly Test https://search.google.com/test/mobile-friendly
Check if your page is mobile-friendly and see usability issues on smartphones.
Ahrefs Free Website Authority Checker https://ahrefs.com/seo-analyzer
Run a quick site audit and see basic SEO issues and authority metrics.

Keyword Research & SEO

Google Keyword Planner https://ads.google.com/home/tools/keyword-planner/
Discover keyword ideas and approximate search volumes for SEO and PPC campaigns (requires Google Ads account).
Google Trends https://trends.google.com/
See how search interest changes over time and compare topics by popularity across regions.
Ubersuggest (Free Tier) https://neilpatel.com/ubersuggest/
Basic keyword research, content ideas and SEO insights with a free daily quota.
AnswerThePublic (Free Searches) https://answerthepublic.com/
Visualize questions and phrases people search around your topic to inspire content ideas.

Analytics & Tracking

Google Analytics https://analytics.google.com/
Track website visitors, traffic sources, conversions and user behavior.
Google Tag Manager https://tagmanager.google.com/
Manage tracking tags (Analytics, Ads, pixels, etc.) without constantly editing your code.
Microsoft Clarity https://clarity.microsoft.com/
Free heatmaps and session recordings to understand how users interact with your site.
Matomo (Free Cloud / On-Prem) https://matomo.org/
Privacy-friendly analytics platform with a free self-hosted version and limited free cloud.

Email Marketing & CRM (Free Plans)

Mailchimp (Free Tier) https://mailchimp.com/
Email campaigns, templates and simple automation with a limited free plan.
Brevo / Sendinblue (Free Tier) https://www.sendinblue.com/
All-in-one email and SMS marketing with marketing automation and a free sending limit.
HubSpot CRM (Free) https://www.hubspot.com/products/crm
Free CRM with contact management, deal tracking and basic email marketing tools.
MailerLite (Free Plan) https://www.mailerlite.com/
Simple email marketing and landing pages, suitable for small lists with a free plan.

Social Media & Design

Meta Creator Studio / Business Suite https://business.facebook.com/
Schedule and manage posts and messages for Facebook and Instagram.
Buffer (Free Plan) https://buffer.com/
Schedule posts across social platforms with basic analytics on a free tier.
Canva (Free) https://www.canva.com/
Create social media graphics, ads, presentations and more with ready-made templates.
Remove.bg https://www.remove.bg/
Quickly remove the background from images for ad creatives and product photos.

Landing Pages, Forms & Optimization

Mailchimp Landing Pages (Free) https://mailchimp.com/features/landing-pages/
Build simple landing pages connected to your email lists and campaigns.
Typeform (Free Plan) https://www.typeform.com/
Create conversational forms and surveys to collect leads and feedback.
Hotjar (Basic Free) https://www.hotjar.com/
Heatmaps and recordings with basic free limits to understand how visitors use your pages.
Google Optimize (Legacy / Alternatives) https://optimize.google.com/
(Legacy A/B testing) – check for current alternatives or integrations for experimentation.